Smokey Bear: America's Wildfire Prevention Icon

For more than 80 years, Smokey Bear has reminded generations that preventing human-caused wildfires starts with each of us. His message has become one of the most recognized conservation campaigns in American history—and it remains just as important today.

Shop Smokey Bear Collection

A Symbol of Wildfire Prevention Since 1944

Created during World War II, Smokey Bear became the face of a nationwide effort to reduce human-caused wildfires. Over the decades, his message has helped millions of people understand how simple choices—properly extinguishing campfires, respecting fire restrictions, and using caution outdoors—can help protect forests, wildlife, and communities.

Protecting the Places We Love

As more people explore America's public lands, wildfire prevention has never been more important. Responsible recreation helps protect forests, wildlife habitat, neighboring communities, and the outdoor experiences we all value. Smokey Bear's message continues to remind us that enjoying the outdoors also means caring for it.

Officially Licensed and Thoughtfully Designed

The Landmark Project is proud to create officially licensed Smokey Bear products in partnership with the U.S. Forest Service.

Every design begins as original Landmark artwork inspired by Smokey Bear's legacy and the places his message helps protect.

In addition, 10% of sales from Smokey Bear products support the nationwide Smokey Bear wildfire prevention campaign, helping educate future generations about responsible stewardship.

Explore the Collection