The Landmark Project Journal

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A couple in the Rockies wearing Smokey Bear apparel

Limited Edition Smokey Bear Birthday Bundles

As Smokey Bear celebrates another year, we’re celebrating the millions of moments he’s inspired: trail cleanups, campfire stories, and unforgettable hikes! ...

Celebrate Smokey Bear's 80th Birthday!

Celebrate eighty years of Smokey Bear with us at The Landmark Project. Look back on the moments that changed the world and the Bear that...

Man fishing in Smokey Bear sweatshirt with vintage collage elements around Happy 79th Birthday Smokey sign

Did you know it’s Smokey Bear’s 79th Birthday?

Fire prevention is about more than just cooling your smokes. Check out the top ways you can recreate safely and prevent wildfires while enjoying the...

Man wearing a Smokey Band Tee in the mountains

Why We Give Back at The Landmark Project

Since our first Smokey Bear sketch five years ago, Landmark has loved partnering with the US Forest Service and donating to their wildfire education campaign....

Celebrate 78 Years of Smokey Bear with The Landmark Project

Celebrate the amazing work of Smokey Bear for his 78th birthday as we remember the history of the world famous cub. ...

Meet the Artist: Cory Godbey & Smokey Bear

Inspired by his unique style and mutual love of the outdoors, we approached Cory to be the first collaborative artist for the Smokey Bear Collection....