Since 2017, The Landmark Project has partnered with the US Forest Service by creating tribute artwork for Smokey Bear. For more than 75 years, Smokey Bear has served as the cherished icon of wildfire prevention. His message is close to our heart and more relevant than ever as environmental changes and human activity in wild spaces increases the likelihood for man-made wildfires in our precious public land.

All of our Smokey Bear designs are licensed by the US Forest Service, and 10% of Smokey Bear sales are given to the USFS for Wildfire Prevention Education. So far, the Landmark team has raised over $650,000 to help the cause of Smokey Bear.

We are honored to continue the legacy of using compelling artwork as a vehicle for conservation. Great art, like the great outdoors, has a significant influence over people, and we seek to bring the two together. When you wear our products we want you to be inspired to take your next step in protecting the lands you love.