Introducing Fall 2025 - A Collection Made for the Moment

Designed for those who crave the hush of a river and the scent of pine, our Outdoor Life Tees celebrate the simple joy of being outside. Featuring bold artwork by guest illustrator Sterre Verbokkem, these tees look great with your favorite denim or trail-worn boots. Easy to layer under jackets or flannels, they’ll become your go-to base layer for fall adventures.

Some icons never go out of style. Our Character Tee lineup keeps the legacy of Smokey Bear and Woodsy Owl alive with classwork artwork and friendly calls to action. Layer your tee under a fleece, throw on a beanie, and let Woodsy do the talking.

Cooler temps call for reliable layers. Our long-sleeve tees and hoodies are made for golden-hour hikes, campfire hangs, and every crisp moment in between. With details like chest pockets and sewn-in Smokey Bear tags on licensed products, these layers feel just right every time you throw them on.

Nothing says fall quite like a fleece. Built for warmth without bulk, our fleeces are easy to pack and hard to stop wearing. Made from a lofty 100% recycled polyester with perfectly placed hand pockets, this is the fleece you’ll reach for day after day.