Charitable Partner of the National Parks Conservation Association

A Quick Note From Me

I’m really proud to share this.


We’ve added the National Parks Conservation Association as a charitable partner!


National parks are the reason this company exists. They shaped me, and they still shape our work. The longer I’m around them, the more I want to make sure they stay wild, accessible, and inspiring for a long time.


Over the years, we’ve given back more than $1.5 million to conservation partners. But protecting these places takes steady advocacy too. That is the work NPCA has been leading for more than a century.


If you're here, I know you care about these places the way we do. That's why I wanted you to hear this directly from me.


We'll keep celebrating parks through art. And we're proud to stand behind the people working to protect them.


Grateful to be in this with you.

Matt Moreau

Creative Director & Co-Founder, The Landmark Project

The Landmark Project Volunteering at Yosemite National Park

Protecting Parks Takes More Than Admiration

If you have ever stood in a national park at sunrise, you know this already. These places shape you. They stay with you. And they deserve more than a passing nod of appreciation.


For more than 100 years, the National Parks Conservation Association has worked behind the scenes to protect and strengthen the entire National Park System. Founded in 1919, NPCA leads national park advocacy through policy work, scientific research, community organizing, and relentless public engagement.


Here is something many people do not realize. National parks do not automatically stay protected. Every trail restored, every wildlife corridor defended, every historic site preserved requires legislation, funding, and people willing to speak up.


That is where NPCA comes in. And that is why this partnership matters.

National Parks Conservation Association


Since 1919, National Parks Conservation Association (NPCA) has been the leading voice in safeguarding our national parks. NPCA and its more than 1.9 million members and supporters work together to protect and preserve our nation’s most iconic and inspirational places for future generations.


A polaroid of a couple wearing The Landmark Project

Our History of Giving Back to Public Lands

Celebrating parks through art has always been only part of our story. Action has been the other half.


Since day one, The Landmark Project has supported conservation and outdoor nonprofits through volunteer activations, product donations, and long term partnerships. To date, we have given more than 1.5 million dollars to environmental causes, including work alongside


• National Wildlife Federation
• National Forest Foundation
• Leave No Trace
• U.S. Forest Service


If you have supported our national park inspired apparel, you have been part of that impact. You are already in this with us. 

United by Parks and 250 Years of American Story

As our country approaches its 250th anniversary, NPCA is leading a nationwide campaign called United by Parks. It is a year long effort inviting Americans to celebrate the nation through its national parks and to invest in their future.


National parks protect more than landscapes. They safeguard cultural history, wildlife habitat, clean air and water, and the stories that define who we are.


United by Parks asks a simple but powerful question. What kind of legacy do we want to leave?


We believe the answer includes wild spaces, accessible trails, protected wildlife, and public lands that remain open to everyone.

Why National Park Conservation Matters Right Now

Here is the reality. America’s national parks are facing real pressure.


Increased visitation strains infrastructure. Climate change affects ecosystems. Development near park boundaries threatens wildlife corridors. Staffing shortages make it harder to maintain safe and accessible experiences.


These challenges are not abstract. They affect the places you hike, camp, explore, and return to year after year.


The good news is that advocacy works. Public engagement works. Long term commitment works. That is the model NPCA has followed for more than a century, and it is the model we are proud to stand behind.

Volunteer in Yosemite Valley

You Are Part of This Story

If you care about national parks, you are already part of the club.


Our role is to keep celebrating these places through thoughtful design and storytelling. To share the history, the beauty, and the why behind every collection. To guide you toward ways to give back. To make sure you know you are not doing this alone.


This partnership with the National Parks Conservation Association strengthens our commitment to


  • National park protection
  • Public land advocacy
  • Wildlife and habitat conservation
  • Environmental education
  • Long term stewardship of the National Park System

We will continue creating national park inspired apparel that honors the landscapes we love. And we will continue standing behind the people doing the hard, steady work to protect them.


Thank you for being in this with us.

The Landmark Project at Yosemite National Park

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