The Landmark Project Journal

Help us Wish Woodsy Owl a Happy Birthday!

Celebrate 53 years of Woodsy Owl, one of the US Forest Service’s most cherished mascots. Learn more about the conservation history of this famous owl!...

Celebrate Smokey Bear's 80th Birthday!

Celebrate eighty years of Smokey Bear with us at The Landmark Project. Look back on the moments that changed the world and the Bear that...

Celebrate National Forest Week with the Landmark Project

If you love national parks but haven’t visited the national forests, you’re missing out. 7 in 10 Americans live within a two-hour drive of a...

Man fishing in Smokey Bear sweatshirt with vintage collage elements around Happy 79th Birthday Smokey sign

Did you know it’s Smokey Bear’s 79th Birthday?

Fire prevention is about more than just cooling your smokes. Check out the top ways you can recreate safely and prevent wildfires while enjoying the...

Woman standing outside in a Landmark tee

Tour America’s Best-Kept Secret: National Forests and Grasslands

Skip the busy park lines and visit a national forest or grassland instead. We’re sharing some popular national forests and grasslands as breathtaking as any...

U.S. National Parks Tee - Collaboration with Steve Wolf

Whether you’ve been to 1 or all of the national parks, it’s easy to get lost admiring the detail and simplicity that Steve Wolf brings...

Celebrate 78 Years of Smokey Bear with The Landmark Project

Celebrate the amazing work of Smokey Bear for his 78th birthday as we remember the history of the world famous cub. ...

Woman sitting on a rock wearing a Find me in the Forest tee

Check out our National Forest Foundation Collaboration!

"Whether it's a new trail in your backyard forest, or a new destination across the country, there are endless ways to explore our incredible public...

Meet the Artist: Cory Godbey & Smokey Bear

Inspired by his unique style and mutual love of the outdoors, we approached Cory to be the first collaborative artist for the Smokey Bear Collection....